Pancake Studio email campaign
Every email the campaign will send, exactly as it will look. "Thandi's Hair Studio" stands in for each business's name.
- Who: South African businesses advertising on Facebook that have no website.
- Each business gets one sequence of 3 emails (day 1, day 5, day 11). It stops the moment they reply or unsubscribe.
- Sending starts at 10 a day and grows slowly, Monday to Friday mornings only, so the domain stays out of spam.
- Every fact and price comes from pancakestudio.co.za.
1 · Websites
Every business that doesn't fit one of the other three.
Day 1Thandi's Hair Studio: your Facebook adsFrom: Mark Swift <mark@pancakestudio.co.za>Day 5See your website before you payFrom: Mark Swift <mark@pancakestudio.co.za>Day 11Last note for Thandi's Hair StudioFrom: Mark Swift <mark@pancakestudio.co.za>
2 · Online shops
Businesses that sell products: shops, furniture, clothing, bakeries, cosmetics, spares.
Day 1Thandi's Hair Studio: selling onlineFrom: Mark Swift <mark@pancakestudio.co.za>Day 5Taking payments on your own siteFrom: Mark Swift <mark@pancakestudio.co.za>Day 11Last note for Thandi's Hair StudioFrom: Mark Swift <mark@pancakestudio.co.za>
3 · Growth
Businesses running 3 or more Facebook ads at once.
Day 1More from Thandi's Hair Studio's adsFrom: Mark Swift <mark@pancakestudio.co.za>Day 5Following up every enquiryFrom: Mark Swift <mark@pancakestudio.co.za>Day 11Last note for Thandi's Hair StudioFrom: Mark Swift <mark@pancakestudio.co.za>
4 · Apps & bookings
Businesses with 2+ branches, or that run on bookings: salons, spas, guest houses, schools, clinics, transport.
Day 1Bookings and enquiries at Thandi's Hair StudioFrom: Mark Swift <mark@pancakestudio.co.za>Day 5Custom software, built around youFrom: Mark Swift <mark@pancakestudio.co.za>Day 11Last note for Thandi's Hair StudioFrom: Mark Swift <mark@pancakestudio.co.za>